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Pinterest.com

See the below carbon footprint created from Pinterest users loading the Pinterest.com homepage, and the methods to reduce this website's pressure on server emissions from user load rates.

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1.1 Billion
Monthly Users (Billion)
19.5 Megabytes
Resources Per Load (mb)
38 Tonnes
C02e Emissions per Million Users
$149 Dollars
Carbon Offset $ (Per Mill. Users)

* The value of Pinterest offsets is estimated per million users, with an expected 50% reduction in user load rate server emissions, costed at the market rate of $7.87 per ton (see methodology summary)

Key Website Footprints Compared


How bad can website carbon footprints be, versus the average?

Spotify.com

Wsj.com

Wired.com

For comparision, certain websites have load rates that are in some cases more than 78% higher than the average website homepage user load rate of 8.3mb, and that counts to way larger server C02e emissions.

More Statistics

Digital Carbon Footprint Reduction Essentials


What key factors reduce your website C02e emissions, and overall carbon footprint?

Image Sizing

Image compression, sizing and filetypes can vary emissions extensively, and if not managed then images can cause enormous load rate emissions

Eco Hosting

Without realising it, your hosting is more than likely not using renewable energy sources, and as such your website is powered potentially solely by fossil fuels

Lean Code

Heavy codesets are a route cause to a lot of unnecessary load rates, and as such these can spiral your digital emissions if left unmanaged

Third Party Tracking

Website tracking codes are a hidden aspect of website load rates that cause an undue amount of serious third party emissions, and therefore need managed improvements via CDMs

Recommended Tools


Here are some tools to extensively allow you to reduce digital C02e emissions

Third Party Tracking

Tag Management Solutions (TMS)

Options:

Most Effective

Image Compression

Digital Asset Management (DAM)

Options:

Website Frameworks

Content Mannagement Systems (CMS)

Options:

Digital Carbon Offsets


Here are our recommended carbon offset providers, should you wish to offset your remaining digital C02e emissions

Green Web Hosting


Here are a range of hosting providers that are run from renewables

Enterprise

Wordpress

Virtual Private Servers

Top Questions


Your top digital carbon footprint questions answered:

We work with a large array of tools, consultants, and developers to perform reductions in your website emissions. For some websites - it is merely a few basic changes to reduce website load times and therefore emissions, but for others it can mean entirely replatforming what they have, sadly.

It is best to start by utilising both lab based and in-field online tools that can analyse your website for speed and performance. From there you will be able to understand what is needed to your reduce website load times and therefore website emissions. It is always best to consult with an expert on this.

We have a wide number of voluntary and paid roles to assist Green Clicks in measuring, and tackling online emissions from the largest emitters online. Get in touch to find out more.

Ready to reduce your online emissions?


Get in touch now to speak with one of our team about reducing your digital C02e emissions.

Let's talk!

Phone

+44(0)20 3332 0035

Email

info@green-clicks.com

Office Hours

08.30AM to 18.00PM

Address

7 Bell Yard Street, Holborn, London, WC2A 2JR.