Who We Are.
Our digital lives create more CO2e than the whole aviation industry put together (Source: Lancaster University), and now is the time to act.
Green Clicks is the internet's early warning 🔔 system, helping major websites and apps to dramatically reduce their digital emissions through research, insights, and advice.
Our Offering
Our ultimate aim is to dramatically reduce the 1.7 Billion tonnes of CO2e that global internet use creates each year.
Track
We analyse the digital emissions of websites right across the world
Improve
Our team collaborates with the tools needed to dramatically reduce digital emissions
Reward
The differences in emissions are tracked to measure successes & insets
Our Ethics
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Longevity
We aim with all our work to create permanent emission reductions
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Diversity
Our mission is to look widely at all opportunities to reduce digital emissions
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Verifiable
The work we do will always be transparent, and able to be independently verified
Example Emissions
There are many hidden emissions with the use of the internet, here are some examples:
Social Media Use
(Estimated Guide)
305kg+ CO2e Annually
Large Online Conference
(Estimated Guide)
2.4T+ CO2e
Medium Website
(Estimated Guide)
3.2t+ CO2e Annually
Example Research Findings
Our team continually monitor and measure consumer online emissions from energy usage when downloading data from the top websites online. This is to raise awareness of the biggest website/digital emitters, in order to progress global reductions of digital CO2e emissions.
Get in touch if you would like to access the full dataset.
Methodology: User digital emissions have been measured per megabyte using the ACEEE findings of 5kWh utilisation per gigabyte of data, alongside EIA guidance of 0.38782148kg (0.855 Pounds) CO2e emissions per KWh (focusing on US citizens only). For fairness - infinite scroll websites have all been capped to a sequence of three scrolls, cookies accepted, and no platforms are logged into for this dataset above, or any previous caching. Related device energy usage is not included (i.e. the electricity used to power a screen, or company server external to the user). All resource loads were collected (uncompressed) using DevTools. All site traffic figures were sourced from Semrush.
Top Questions
Your top questions answered:
We work with a large array of tools, consultants, and developers to perform reductions in your website emissions. For some websites - it is merely a few basic changes to reduce website load times and therefore emissions, but for others it can mean entirely replatforming what they have, sadly - not forgetting the efforts needed to reduce server emissions.
It is best to start by utilising both lab based and in-field online tools that can analyse your website for speed and performance. From there you will be able to understand what is needed to your reduce website load times and therefore website emissions. It is always best to consult with an expert on this.
We have a wide number of voluntary and paid roles to assist Green Clicks in measuring, and tackling online emissions from the largest emitters online. Get in touch to find out more. 👇
Ready to reduce your online emissions?
Get in touch now to speak with one of our team about help in reducing digital CO2e emissions.
Let's talk!